Link building has been a core component of SEO for many years. But like all digital strategies, SEO is constantly evolving. Now that we are in 2023, the question arises: is SEO link building relevant in 2023? Let’s explore this together.

1. What is Link Building?

For those new to the SEO world, link building is the process of getting hyperlinks from other websites to yours. These backlinks act as “votes” in the eyes of search engines, which can help increase your website’s authority and ranking.

2. The Evolution of Link Building.

In the early days of SEO, the goal was simply to collect as many links as possible, regardless of their quality. Nowadays, the quality and relevance of those links has become much more important than quantity.

3. Link building in 2023: Quality over Quantity

With recent updates to search algorithms, the focus is on the relevance and value of content. High-quality links, especially from authoritative sources within your niche, are worth their weight in gold.

  • Natural Links: These are given spontaneously by other websites because of the value of your content.
  • Manual Link Building: This includes reaching out to websites and asking for links, often through guest blogging or collaborations.

4. The Risks of Bad Link Building.

In 2023, the risk of pursuing low-quality links is higher than ever. Search engines can penalize your website for what they see as “unnatural” linking patterns, which can lead to a drop in rankings.

5. Link building and E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. In 2023, it plays a central role in SEO. Good link building reinforces these factors, making search engines consider your content more valuable.

6. The Future of Linkbuilding

While tactics and best practices may change, the core of link building remains the same: creating valuable content that others naturally want to link to.


Is SEO link building relevant in 2023? Absolutely. Although methods have evolved, it remains a crucial part of a holistic SEO strategy. Focus on quality, relevance and providing real value to get the most out of your link-building efforts. Want to see how we put this into action? Contact us today!